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about us

Perfectly Imperfect

Our Mission

We started The Imperfect Brand with the mission of empowering women in all shapes and sizes by being inclusive, transparent and spreading body positivity. Social media and Hollywood set unrealistic standards on what it means to be beautiful and accepted. None of what we see In the media represents the average women. And we are here to do the exact opposite. Like our name suggests, we want to embrace imperfection, say no to toxic expectations and desires to be flawless. We are meant to be Perfectly Imperfect, and that's what makes us a true original, one of a kind.

You are perfectly imperfect, a true original, one of a kind.

Our Philosophy

We believe in being confidently beautiful inside and out. True beauty is a refection of someone who is kind towards others and themselves. Our pieces are designed to accentuate your natural beauty, and inspire you to show up everyday to be kind to yourself, love yourself and strength yourself. Whether it's through yoga, meditation, biking or hiking, we are here to support you through our highly functional and flattering active wear. We believe in being confident from within, and we know you do too.

Our Vision

Our vision is to create a community of women who share the same values and appreciate natural beauty. We want to inspire women to feel best in their own skin. We see a world where imperfection is embraced and celebrated. We may not be able to change the entire world, but if we can make an impact in our own community through The Imperfect Brand, it is far more rewarding to us. We want to bring together women who aligns with our vision, together we can change our own little world.

reach out to us

Our Location

4200 Evergreen Ln, STE 332,
Annandale, VA 22003

Send a message or give us a call

info@imperfectshop.com (316) 555-0116

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